Becoming a Real Estate Photographer—Ultimate Guide + Tips
If you’re trying to figure out how to become a real estate photographer, you’re in the right place. It’s a niche with serious demand, and the barrier to entry is lower than you might think. With the right skills, gear,…
The Ultimate Real Estate Listing Marketing Plan (PDF Checklist)
Your listing marketing plan is one of the most powerful tools you have as a seller’s agent. It maps out exactly where, how, why, and when you’ll promote your client’s home. If you haven’t created one yet, I’m sharing our…
Zillow Estimates Ultimate Guide: What Is It & How Accurate Is It?
The Zestimate is Zillow’s automated home valuation tool. It uses public data, MLS records, and proprietary algorithms to instantly estimate a property’s market value, with no agent or signup required. It’s one of the most widely used pricing tools in…
30 Real Estate Thank You Notes: The Secret Weapon Some Agents Miss [+Templates]
Saying thank you may seem like a small gesture, but it can do more than express gratitude. It can open the door to your next deal and deepen relationships. It also contributes to your personal brand, highlighting your attention to…
Best SEO Companies for Real Estate in 2025
The best SEO companies for real estate know your market inside out and deliver measurable traffic and leads. When you’re vetting providers, look for specialists with proven experience, transparent reporting, and strategies for hyperlocal audiences. In this article, I’ll give…