25 Real Estate Pop-by Ideas: Small Gifts, Big Impact [+Template]
Real-estate pop-by gifts are small, thoughtful, and usually inexpensive presents that you give to clients as a way to stay in touch or build relationships. When you “pop by” to drop the gift off, you stay top of mind, build…
10 Real Estate Agent Bio Examples & How to Craft Your Own
Your real estate agent bio is often the first thing a client reads — and can be the deciding factor in whether they reach out. According to NAR’s 2025 Home Buyers and Sellers Generational Trends Report, buyers say experience is…
The 5 Best Virtual Staging Software & Virtual Staging Guide in 2025
Whenever a property looks empty or outdated in photos, potential buyers will scroll past it. Virtual staging changes that by transforming spaces into stylish homes. The best virtual staging software creates realistic, high-quality images that help properties stand out from…
The 12 Best Real Estate Sign Ideas (+ Examples)
Real estate yard signs remain a non-negotiable tool for marketing listings and open houses. No matter the state of the market, the right signs will consistently help capture attention and generate foot traffic. But with so many properties competing for…
Becoming a Real Estate Photographer—Ultimate Guide + Tips
If you’re trying to figure out how to become a real estate photographer, you’re in the right place. It’s a niche with serious demand, and the barrier to entry is lower than you might think. With the right skills, gear,…
The Ultimate Real Estate Listing Marketing Plan (PDF Checklist)
Your listing marketing plan is one of the most powerful tools you have as a seller’s agent. It maps out exactly where, how, why, and when you’ll promote your client’s home. If you haven’t created one yet, I’m sharing our…
Zillow Estimates Ultimate Guide: What Is It & How Accurate Is It?
The Zestimate is Zillow’s automated home valuation tool. It uses public data, MLS records, and proprietary algorithms to instantly estimate a property’s market value, with no agent or signup required. It’s one of the most widely used pricing tools in…
30 Real Estate Thank You Notes: The Secret Weapon Some Agents Miss [+Templates]
Saying thank you may seem like a small gesture, but it can do more than express gratitude. It can open the door to your next deal and deepen relationships. It also contributes to your personal brand, highlighting your attention to…
Best SEO Companies for Real Estate in 2025
The best SEO companies for real estate know your market inside out and deliver measurable traffic and leads. When you’re vetting providers, look for specialists with proven experience, transparent reporting, and strategies for hyperlocal audiences. In this article, I’ll give…
How To Become a Successful Real Estate Agent (Minus the Burnout + Free Milestone Roadmap)
If you look at popular culture and shows like “Selling Sunset,” you might think that becoming a successful real estate agent is easy for anyone interested in dope properties and chic outfits. In reality, it isn’t for the faint of…